Targeted lists stretch health care and personal care marketing dollars

Health and personal care is a competitive business. I can’t go more than two days without receiving a Groupon or Living Social promotion from a personal trainer, fitness center, salon or massage therapist. These social coupon sites can be great for generating business, but they can also spell disaster for small businesses that aren’t prepared for the response and have offered too deep of a discount.

If you’re in the personal care business, then you know that finding the right marketing mix can be as difficult as a monkey pose. My friend owns a hair salon and found that fliers just weren’t cutting it, so she turned to MySalesHero.com to help grow her business. By creating a mailing list tailored to her particular business type, she was able to develop much more efficient advertising campaigns that lowered costs and brought in more business.

MySalesHero.com has created a special section for personal care services on their site to help target customers by more than 25 categories of consumer attributes. Try it out and get a special superhero discount of 30% on your first order of mailing or phone lists with promotion code #newcustomers.

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