Starbucks adds social media to gift card program for extra edge
Sure, Starbucks brews up good coffee. But they’re also brimming with innovative ideas that build brand loyalty and wide customer appeal. The coffee company serves up a strong brand presence, even stronger customer loyalty, and an amazing retail experience that carries well after customers leave the store with their morning brew. Now Starbucks is increasing their social media presence by expanding their gift card program and integrating the cards with social media and mobile marketing strategies.
The program builds on their current gift card program, but makes it even easier to purchase and send the cards. Of course, finding a location is usually never an issue. But perhaps the store has already closed for the day or you just can’t pull yourself away from work. The solution is fast, convenient and highly visible for Starbucks. Just go online from your computer or phone, send an email and the card is delivered. If you don’t have an email address, you can post a gift card to a friend’s Facebook wall.
The program is ideal for restaurants and retailers who want to build referrals and increase online sales. As a marketing tool, it allows businesses to promote last-minute gift ideas for the holidays, send convenient business gifts and maintain current customer relationships with referral incentives. Starbucks partners with CashStar for their expertise and to minimize fraud, but there are many companies that offer these services or you can create a program internally.
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